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We’re not exaggerating when we sayAllureeditors eagerly pore overevery singlelaunch to find the standouts each month.

October 2021 makeup launches A collaged image of MAC Ruby Phew liquid lipstick Smashbox x Becca Under Eye Brightener…

Clara Hendler /Allure

Although we’re partial toour particular favorites, there’s something new and shiny for everyone.

It might take a little digging, but the resulting treasure is totally worth it.

After over a year of staying indoors, quite literally anything goes.

Smashbox x Becca Under Eye Brightening Corrector on white background

Be sure to check back weekly for new makeup launches that are dropping this month.

(Trust us, you don’t want to miss out.)

But little did we knowSmashboxwould swoop in and save the day.

MAC Ruby Phew Matte Liquid Lipcolour on white background

Meet Ruby’s Crew: Ruby Boo (Powder Kiss Liquid Lipcolor), Ruby Phew!

For maximum impact, reach for Ruby Phew!

Time to channel your inner Sersi (akaGemma Chan).

Urban Decay x Marvel Studios' Eternals Eyeshadow Palette on white background

The formula itself is impossibly lightweight, easy-gliding, and hydrating.

MeetTease Creme Cloud’s spicier sister, Tease Candy Noir.

Isle of Paradise Pro Glow Spray Tan Kit on white background

Anastasia Beverly Hills Primrose Palette on white background

Byredo Shimmering Nudes Lipstick in Feverish on white background

Madison Beer x Victorias Secret Tease Candy Noir Fragrance on white background

Westman Atelier Eye Pods in RendezVous on white background

Mented Cosmetics Long Live the Lash Mascara on white background

Gucci Palette Beaut Des Yeux on white background