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The tell-tale signs of the beloved brightening ingredient aren’t there.

Devon in a fuzzy pink sweater holding up the pink bottle of Wander Beauty Sight Cer

Devon Abelman/Allure

The concentrated serum doesn’t smell, have an unpleasant shade of orange, or feel annoyingly sticky.

Instead, the Sight C-er Vitamin C Concentrate looks and smooths on with the same pleasant creaminess as lotion.

It’s like a magical moisturizing, illuminating, healing, plumping elixir.

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Until Wander Beauty’s came along, I never knew I need a creamyvitamin C serumin my skin-care routine.

Founders always say that about their new products.

However, once I had Sight C-er in my possession, I can officially back Gugnani’s statement.

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Most of all, she focused on its rich, luxe texture.

“I needed the cushion,” Gugnani tellsAllure.

And she was able to make that happen.

Sight C-er feels more like a light lotion than a serum.

Also, as Gugnani points out, it doesn’t pill up under makeup.

“People can use this ingredient to help build a tolerance to the use of ascorbic acid.”

The medley of the latter “can be a penetration enhancer,” Liu says.

“Together,with glycerin, [they] are great humectants that can add hydration to skin.”

They also reduce skin irritation, Lam-Phaure adds.

Best of all, all of this goodness is poured into an opaque, pump-topped, recyclable plastic bottle.

“Pure skin-care formulations that have potent and efficacious ingredients should not be exposed to sunlight.

Period, the end,” Gugnani adds.