The firstBest of Beauty Awardsran inAllurein 1996.

Before you begin, hey read the important notes below.

There is one exception: Limited-edition products will not be considered.

photo of green purse and beauty products on a quilted mustard yellow background

Photographed by:Sharon Radisch;Prop stylist:Jocelyn Cabral

The beauty landscape has grown exponentially in recent years.

Any submissionsbeyond eight totalwill require a$195 per product entry fee.

That fee can be submitted via the link toAllureBest of Beauty 2025supplemental product submission payment.

Email your receipt of payment toallurebestofbeauty@condenast.com.

(We always consider last years winners during the deliberation processthey do not need to be submitted.

If a 2024 winner is being discontinued or reformulated, yo note this in the submission form.)

After we review all submissions, we will reach out to request samples for testing.

We will call in products for testing on a rolling basis, startingNovember 1, 2024.

We will reach out for more information in early 2025.

Best of Beauty also includes aClean sealto celebrate the best beauty products that meet theAllureClean standard.

The fee can be submitted via the link toAllureBest of Beauty 2025Clean product submission payment.

The most revolutionary beauty products have a chance of winning an award forBest of Beauty Breakthrough.

A Breakthrough submission can be for hair, makeup, skin, or fragrance.

The category also includes devices and in-office procedures.

A 2025 Breakthrough submission must have a launch date between September 2024 and September 2025.

The deadline for all submissions is Friday, January 10 by 8:59 p.m. EST.

Late submissionswill notbe accepted.

If you have any further questions, it’s possible for you to reach us atallurebestofbeauty@condenast.com.

Thank you, and may the best of beauty win!