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It’s just that some winners somehow manage to remain untouchable.

Beauty blender with Hall of Fame seal on top

MUESTUDIO

Does it mean that you shouldn’t even bother trying other products?

Of course notsomething else may work really well for you.

Yes, yes, a thousand times, yes.

Nars Powder Blush black compact of peach blush on light gray background with red Allure Best of Beauty Hall of Fame seal in the top right corner

Senior editor Jesa Marie Calaor brushes the Nars Powder Blush onto her cheekbones.

Check them out belowand then find out for yourself why they keep conquering their categories.

Don’t call it a comeback!

“I put contour and bronzer on every single day.

Image may contain: Cosmetics, Bottle, and Perfume

Senior beauty editor Paige Stables straightens her hair with the ghd Platinum+ Styler.

It’s no wonder its on its third Best of Beauty Award.

Is it a flatiron?

“Bangs are high maintenance,” says senior beauty editorPaige Stables.

Patrick Ta Beauty Major Sculpt Crème Contour & Powder Bronzer Duo rose gold contour compact on light gray background with red Allure Best of Beauty Hall of Fame seal in the top right corner

“But this iron makes mine look pretty damn sleek, if I do say so myself.”

There have been manyoh, so manyimitators, but nothing will ever replace the originalBeautyblender.

Shaped like a pointy egg, the makeup-kit staple is now a 13-time Best of Beauty Award winner.

GHD Platinum+ Styler black flat iron on light gray background with red Allure Best of Beauty Hall of Fame seal in the top right corner

Senior beauty editor Paige Stables straightens her hair with the ghd Platinum+ Styler.

Hand sanitizer isn’t fun… said someone who has yet to be introduced to Touchland.

“From a chemistry perspective, this sort of consistency is a real achievement.

And for people at home, being able to pick three shades from one bottle?

eSalon Custom Hair Color Set pink hair dye products on light gray background with red Allure Best of Beauty Hall of Fame seal in the top right corner

That’s a first.”

No wonder it’s won a nice handful ofBest of Beauty Awards.

You think it’s humiliating to be terrible at painting your own nails?

Beautyblender Original Makeup Sponge pink makeup sponge on light gray background with red Allure Best of Beauty Hall of Fame seal in the top right corner

Associate director of special projects Hunter Lacey blends in concealer using the Beautyblender Original Makeup Sponge.

And you’re ready to give painting your nails another good-faith try.

All the while, it addresses existing dark spots with its proprietary tone correcting soy formula.

“I graduated from high school in 1994.

Maybelline New York Great Lash Mascara pink and green tube of mascara on light gray background with red Allure Best of Beauty seal in the top right corner

(We like to think that means you’re listening.

But inside the easily portable compact is actually a multiple Best of Beauty award-winninggray-hairconcealer like no other.

(Just think of how many other foundations have come and gone in that time.)

Tangle Teezer The Original hot pink hair brush on light gray background with red Allure Best of Beauty Hall of Fame seal in the top right corner

This loose powder visibly minimizes pores and lines while somehow remaining invisible itself.

Touchland Power Mist white container of green hand sanitizer on light gray background with red Allure Best of Beauty Hall of Fame seal in the top right corner

Associate features director Dianna Mazzone Singh cleanses her hands in a pinch with the Touchland hand sanitizer.

Kevyn Aucoin The Eyelash Curler silver eyelash curler on light gray background with red Allure Best of Beauty Hall of Fame seal in the top right corner

St. Tropez Self Tan Express Bronzing Mousse teal container of bronzing mousse on light gray background with red Allure Best of Beauty Hall of Fame seal in the top right corner

moisturizer in two branded taupe tubes on light gray background with red and white 2024 allure best of beauty seal

Neutrogena Body Clear Body Wash Pink Grapefruit bottle of pink body wash with white cap on light gray background with red Allure Best of Beauty Hall of Fame seal in the top right corner

Senior news editor Nicola Dall’Asen removes her red nail polish with the Olive & June Polish Remover Pot.

Olive & June Polish Remover Pot pink jar of nail polish remover on light gray background with red Allure Best of Beauty Hall of Fame seal in the top right corner

Senior news editor Nicola Dall’Asen removes her red nail polish with the Olive & June Polish Remover Pot.

Aveeno Positively Radiant Daily Moisturizer SPF 30 off white bottle of moisturizer with brown pump cap on light gray background with red Allure Best of Beauty seal in the top right corner

RevitaBrow Advanced Eyebrow Conditioner silver and blue tube of brow conditioner and box on light gray background with red Allure Best of Beauty Hall of Fame seal in the top right corner

BareMinerals Complexion Rescue Tinted Hydrating Gel Cream gold tube with black cap on light gray background with red Allure Best of Beauty seal in the top right corner

Color Wow Root Cover Up compact of brown root coverage powder on light gray background with red Allure Best of Beauty Hall of Fame seal in the top right corner

L_Oréal Paris True Match Super-Blendable Powder compact of pressed powder on light gray background with red Allure Best of Beauty Hall of Fame seal in the top right corner

Make Up For Ever HD Microfinish Powder black jar of white translucent powder on light gray background with red Allure Best of Beauty Hall of Fame seal in the top right corner