But why stop there?

Winners (and presenters) at this weekends event will also receive goody bags to end all goody bags.

Their thanks for coming!

A goldenbronze scalpel resting on a golden bronze base so it looks like an award against an offwhite background

Getty

Dr. Ourian has a strong celebrity clienteleyou might recognize him fromKeeping Up With the Kardashians.

And this gifted facelift, you may be relieved to learn, doesnt actually involve a scalpel.

So, we had to ask: At a value of $40,000, what exactlydoesit involve?

We called Dr. Ourian.

Remember that episode ofSex and the Citywhere Samantha has fat from her thighs and butt injected into her face?

He also likes that the procedure is autologous, meaning it uses stem cells from a patients own body.

A true facelift should only be performed by a board-certified plastic surgeon.

Dr. Mofid also sees stem cell treatments as a potential replacement for or complement to filler.

I think [stem cell injections are] going to be used more and more.

But theyre still a long way from giving facelift results.

To read more about facelifts:

Now watch Martha Stewart’s 10-minute beauty routine: