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Alas, that is the beauty editor’s burden to bear.
Courtesy of brand
(We’ve even writtenlove lettersto some of the products we hold most dear.)
But we’re always open to finding and sharing new favorites.
And the creme de la creme often graduate to ourBest of Beautytrials.
But let’s stick to the present for now.
Each week,Allureeditors grab the new hair, makeup, and skin-care products we’re currently obsessing over.
Trying to narrow down our favorites to just one or two products can be hard, but we manage.
Check out what our editors can’t get enough of right now.
I couldn’t have raced to get my own bottle sooner."
Gabi Thorne, associate news editor
Supergoop!
Watery Lotion SPF 50
Supergoop
Every.
Watery Lotion SPF 50
“TheSupergoop Every.
It’s like a hazy summer day at camp bottled into a nostalgia-fueled fragrance.”
Enter thesepress-ons, which took all of ten minutes to apply.
I’ll be spritzing this with abandon all spring and summer long."
Since using it daily, myblonde hairhas never looked so golden.
My first step of choice?
All I need is a pump or two to break down all of the day’s yuckies.
It’s great!"
The awkward app angle!
I do this twice on each eye for a mess-free,clump-freelook that lasts all day."
After partaking in numerous treatments offered, my last was the one and only: the Signature Facial.
The 60-minute indulgence includes reflexology and a rhythmicfacial massagethat ends with a generous lather of the brand’sLuminous Morning Creme.
My mornings now begin with this luminously hydratingfacial creamfor a non-caffeinated boost of energy."
The matchingsilk pillowcaseactually lives on my bed, too, and gives my hair even more TLC overnight."
The shade Thrill delivers a wash of red that stays shiny and wears comfortably all day."
If it’sglass skinyou want, thissunscreenis undoubtedly The One for you."
Its calming blue hue which comes fromblue tansy oil is a major aesthetic bonus."
Its gel-like formula isantioxidant-richto help depuff, hydrate, and brighten my eye area.
Kara McGrath, deputy digital director
Briogeo Don’t Despair, Repair!
Y’all seem to like it too it’s won anAllure Readers' Choice Awardseveral years in a row.
This stuff works across a supremely wide range of hair textures, it’s a dang miracle.
Jihan Forbes, staff editor
Youll find Briogeo Don’t Despair, Repair!
Deep Conditioning Mask in ourNew Member April 2022 Allure Beauty Box.