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Online craft marketplaceEtsy donated $1 millionin solidarity with the Black Lives Matter movement.
Courtesy of Blunt Skinare
And Charbonneau’s wheels began to turn.
Launched in 2017,Broccolihas amassed a niche community of brands in the cannabis and cannabis-adjacent space.
Brands sign on to the group for a six-month commitment and a minimum pledge of $50 per month.
Courtesy of Blunt Skincare
In January 2021, the coalition was up to 140 brand members donating over $10,000 per month.
Cannabis continues to gain ground in the wellness space.
The many dispensaries involved with the coalition tout products like topicals with pain-relieving claims.
Courtesy of Dieux
Several of its brands are skin-care-related, where CBD-infused lotions, serums, and salves reign supreme.
“That’s the beauty of weed,” Charbonneau notes.
“It’s everywhere.”
More than 85 percent of those drug-related arrests were for possession, with marijuana accounting for the highest percentage.
There is minority overrepresentation in those statistics, says Vakharia.
“We are a proud member of the Floret Coalition” is posted on theFAQ sectionof Dieux’s site.
But these past few months in the coalition have illuminated that there is strength in numbers.
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