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The rose, I would argue, is the ultimate high-lowflower.

A bottle of perfume alongside a bright pink rose on a neutral background.

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5has some rose notes).

But in 2024, the rose once again has top billing in the world ofperfume.

But now were ready to set down ourBaccarat Rouge 540in favor of something, well, rosier.

Parfums de Marly Delina Eau de Parfum with red 2024 allure best of beauety award winner seal

And what exactly does rosier mean right now?

Truly… almost anything.

We have come a long, long way from the one-note potpourri rose.

Lancôme Absolue 1001 Roses Eau de Parfum tall bottle of yellow perfume with gold cap on light gray background

These arent your mothers (or grandmothers) garden-variety rose notes.

It’s a note that’s indicative of bigger trends in fashion and society, she explains.

The early 2020s brought the maximalist, luxurious rose as a marker of status.

Lancôme Absolue Les Parfums Rose on the Moon Eau de Parfum tall bottle of pink perfume with gold cap on light gray background

ConsiderTom Fords Rose Prick.

Its okay that I want to be unapologetically feminine with my scent, Vernon says.

(Think Ungaro Diva and Estee Lauder Knowing.

Lancôme Absolue Storm & Roses Eau de Parfum tall bottle of green perfume with gold lid on light gray background

Yes, kindly!)

They tapped some of the biggest perfumers in the world to interpret the flower in their own unique way.

As I mentioned, I was once firmly anti-rose.

Bulgari Le Gemme Sahare Eau de Parfum black and gold bottle of perfume on light gray background

I learned not just to appreciate but to adore rose scents.

Thats where rose comes in.

Nine times out of 10, rose or rose materials will get you there, he explains.

Balmain Beauty Carbone Eau de Parfum black ridged bottle of perfume on light gray background

Its just body, body, body.

(Rosin recently created a fragrance for Troye Sivans line Tsu Lange Yor.)

Red roses smell fairly rich, almost like tobacco mixed with some- thing sweet, such as raspberries.

Diptyque Rose Roche Eau de Parfum flask shaped bottle of perfume with rose illustration on it and black bauble cap on light gray background

Pale roses smell fresh and kind of earthy.

The newly relaunchedBalmain Beauty Carbonepairs what the brand calls a maximalist musk with a minimalist rose.

Rose is spiced up with ginger, cinnamon, and a splash of rum.

Byredo Desert Dawn Eau de Parfum squat bottle of perfume with black bauble cap on light gray background

Its got great sillage, but still feels transparent and lightweight as a linen slipdress.

She lent you her leather jacket and a cigarette, and who knows where the night will lead.

If you want something classic, tryFrederic Malles Lipstick Rose.

Future Society Haunted Rose Eau de Parfum bottle of perfume with tie-dye label and stone cap on light gray background

Think of it as a retro movie star, all bottled up in a scent.

Now watch how to create Alia Bhatt’s signature makeup look.

NOYZ Love Club Eau de Parfum tilted oval bottle of perfume with beige cap on light gray background

Charlotte Tilbury Love Frequency Eau de Parfum pink bottle of perfume with pointed cap on light gray background

Frédéric Malle Lipstick Rose Fragrance bottle of perfume with black label and cap on light gray background

Prada Infusion de Rose Eau de Parfum rectangle bottle of pale pink perfume on light gray background