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Vanilla is nostalgia bottledand there are many ways to spritz on sentimentality.

A bottle of fragrance tipped on its side atop a block of wood.

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And now, once again, a lot of things are smelling sweet like vanilla…but nottoosweet.

Because vanilla doesnt always have to smell like a cupcake.

It was proof that vanilla can even verge on risque.

By Rosie Jane Dulce Eau de Parfum in clear bottle with silver cap

Over the past two years,vanillahas been taking over fragrances once again.

A tiny amount of Hinoki wood [makes it] elevated, but its still just undeniable vanilla."

Jennifer Fisher blended vanilla and coconut for her first fragrance,My Scent, right around the same time.

A rollerball bottle of Jennifer Fisher My Scent fragrance.

“I want anyone wearing it to feel sexy,” says Fisher.

And Ellis Brooklyn introducedVanilla Milk.

It was not overpowering, but still much more sensual and sophisticated than sugary.

Ellis Brooklyn Vanilla Milk Eau de Parfum: A custard-yellow perfume bottle with white cap on a light gray background

But it was definitely my gateway.

Month after month, brand after brand brought something vanilla to the fragrance counter.

In 2023, there wasTom Ford Vanilla Sex,Nette The Vanille, andD.S.

A bottle of Bulgari Allegra Magnifying Vanilla fragrance.

& Durga Deep Dark Vanilla, to name a few.

(And thatswithoutsmell-o-vision.)

Tom Ford

Tom Ford Vanilla Sex Eau de Parfum

Nette

Nette The Vanille

D.S.

Tom Ford Vanilla Sex Eau de Parfum: A beige perfume bottle with white text on a light gray background

“Its strongly linked to our memories and a signal for pleasure.

Its hard not to feel happy when you smell it.”

Theres a reason why people have cookies baking when theyre trying to sell a house, adds Johnston.

A bottle of Nette The Vanilla Fragrance on a gray background.

Briogeo is celebrating its 10th birthday with Don’t Despair, Repair!

Deep Conditioning Hair Mask ina limited-edition Vanilla Birthday Cake scent.

She rotatesVanilla Milk,Boy Smells Vanilla Era(spicy),D.S.

bottle of vanilla fragrance DS+Durga Deep Dark Vanilla on a light gray background

& Durga Deep Dark Vanilla(smoky), andByredo Vanille Antique(musky).

Traditionally, vanilla fragrances can feel sweet a bit juvenile, saysChriselle Lim, founder of Phlur.

Its a sweet (but not at all cloying) twist on the rich, woody original blend.

A bottle of Living Proof Perfect Hair Day dry shampoo in the Vanilla Scent.

Fowler has been wearingL’Objet Bois Sauvage: It’s earthy-yet-sweetherbal with a warm sweetness like brown sugar.

It is so unique and like nothing I’ve smelled before.

These modern vanillas are complex, unique, unexpected.

A jar of Briogeo Don’t Despair, Repair! Deep Conditioning Hair Mask in a limited-edition Vanilla Birthday Cake scent.

Ahead, shop more of Allure editors favorite vanilla-infused fragrances.

A bottle of Dedcool Xtra Milk Dedtergent.

bottle of boy smells vanilla era eau de parfum on a light gray background

Byredo Vanille Antique Extrait de Parfum in clear bottle with black cap

A bottle of Tom Ford Eau D’Ombré Leather.

Matiere Premiere Vanilla Powder Eau de Parfum in branded bottle component with black cap on a light gray background

Vanilla Diorama Eau de Parfum in branded clear bottle with black cap on light gray background

Kayali Utopia Vanilla Coco 21 Eau de Parfum Intense in branded pale pink bottle with white and gold diamond shaped cap on light gray background

A bottle of Guerlain Eau de Spiritueuse Double Vanille Eau de Parfum on a light gray background

Nest New York Madagascar Vanilla Perfume Oil: A beige dropper bottle with black text on a light gray background

The Dossier Ambery Vanilla Eau de Parfum on a light gray background