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Vanilla is nostalgia bottledand there are many ways to spritz on sentimentality.
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And now, once again, a lot of things are smelling sweet like vanilla…but nottoosweet.
Because vanilla doesnt always have to smell like a cupcake.
It was proof that vanilla can even verge on risque.
Over the past two years,vanillahas been taking over fragrances once again.
A tiny amount of Hinoki wood [makes it] elevated, but its still just undeniable vanilla."
Jennifer Fisher blended vanilla and coconut for her first fragrance,My Scent, right around the same time.
“I want anyone wearing it to feel sexy,” says Fisher.
And Ellis Brooklyn introducedVanilla Milk.
It was not overpowering, but still much more sensual and sophisticated than sugary.
But it was definitely my gateway.
Month after month, brand after brand brought something vanilla to the fragrance counter.
In 2023, there wasTom Ford Vanilla Sex,Nette The Vanille, andD.S.
& Durga Deep Dark Vanilla, to name a few.
(And thatswithoutsmell-o-vision.)
Tom Ford
Tom Ford Vanilla Sex Eau de Parfum
Nette
Nette The Vanille
D.S.
“Its strongly linked to our memories and a signal for pleasure.
Its hard not to feel happy when you smell it.”
Theres a reason why people have cookies baking when theyre trying to sell a house, adds Johnston.
Briogeo is celebrating its 10th birthday with Don’t Despair, Repair!
Deep Conditioning Hair Mask ina limited-edition Vanilla Birthday Cake scent.
She rotatesVanilla Milk,Boy Smells Vanilla Era(spicy),D.S.
& Durga Deep Dark Vanilla(smoky), andByredo Vanille Antique(musky).
Traditionally, vanilla fragrances can feel sweet a bit juvenile, saysChriselle Lim, founder of Phlur.
Its a sweet (but not at all cloying) twist on the rich, woody original blend.
Fowler has been wearingL’Objet Bois Sauvage: It’s earthy-yet-sweetherbal with a warm sweetness like brown sugar.
It is so unique and like nothing I’ve smelled before.
These modern vanillas are complex, unique, unexpected.
Ahead, shop more of Allure editors favorite vanilla-infused fragrances.