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Makeup artistYacine Dialloused to live in fear of airport baggage scales.
Bella Geraci / Supergoop!
The Paris-based makeup artist fell in love withSupergoop!
’s non-greasy, totally invisible formula, she tells me over dinner in Paris.
(It’s not aBest of Beauty winnerfor nothing.)
Supergoop! founder Holly Thaggard started the brand in 2007 in San Antonio, Texas.
We are gathered to celebrate the launch of Supergoop!
ForHolly Thaggard, who founded Supergoop!
in 2007, it’s a full-circle moment.
Parisians got a window into the world of Supergoop! at the brand’s pop-up in collaboration with Sephora EU.
She woke it up by creating novel ways to apply it, like a quick-to-absorb oil.
founder Holly Thaggard started the brand in 2007 in San Antonio, Texas.
She laughs as she recounts those early days at Sephora, when the few Supergoop!
products carried in stores would sell out so often, she sometimes reverse-shoplifted and replenished the stock herself.
had been available at Sephora in their home countries, its products were already sold out.
In addition to the aforementioned Unseen Sunscreen, those products include Glowscreen, Mineral Mattescreen, and Mineral Sheerscreen.
(you’re free to probably figure out the differences between them based upon their names.)
(At a pop-up in Paris with bright-yellow floors and a neon sign reading “SPF Tous.
Parisians got a window into the world of Supergoop!
at the brand’s pop-up in collaboration with Sephora EU.
Sunscreens are regulated differently in every country.
In the United States, SPF is considered a drug and subject to FDA regulations.
That is to say, they smooth on more easily and layer more seamlessly under makeup.
“I want to change the way the world thinks about sunscreen,” says Thaggard.
“And to do that, I can’t just stay in the US.”
