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But there’s a catch.
Courtesy of brand
That’s whereMatter of Fact Ascorbic Acid 20 Brightening C Serumcomes in.
What’s evenmoreimpressive is that that certificate is available on the brand’s site for consumers to view.
“[The studies involved] over 30 people, which is statistically significant,” says King.
It’s not typical for brands to make the results of their clinical testing so accessible.
But for Matter of Fact founder and formulator Paul Baek, it was always part of the plan.
“Listening to this music was mind-boggling to me,” says Baek.
It’s a very image-conscious industry," he says.
“And as an artist, you’re a product sometimes even more than you are a person.”
His acne-prone skin “became an issue in front of the camera,” Baek says.
When his five-year contract wrapped, Baek returned stateside and decided to pursue an MBA.
Both formulas are quick to absorb and layer nicely under subsequent products like sunscreen.
As for Baek’s parents?
