Allureeditors leave no stoneor compact, palette, or tubeunturned when determining ourBest of Beauty Award winners.
What else does our seal symbolize?
We’re often asked “when” we start working on Best of Beauty.
Bella Geraci
But the better question might be: When are wenotworking on it?
Our decisions don’t happen overnight or in one long meeting.
We know, we know: That sounds unbelievable.
Beauty closet associate Edward Horgan stand behind a mountain of boxes filled with products to test.
But we’ve got the receipts.
Mid-October 2023
We send out a call for the 2024 awards…
And brands answer.
We ask brands to submit any product, old or new, that they believe is contender.
Associate beauty director Sarah Kinonen sorts Best of Beauty submissions while testing out a sun visor… indoors.
For 2024, we received a whopping 7,587 submissions.
We start organizing the submissionsexporting all the data, making spreadsheets…you know, the fun stuff.
This part is always exciting.
Senior beauty editor Nicola Dall’Asen.
Early November
We get really familiar with those spreadsheets.
Beauty closet associate Edward Horgan stand behind a mountain of boxes filled with products to test.
Mid- to End of November
Last call!
Associate beauty director Sarah Kinonen
Brands have had about a month to submit, and we close our first round of submissions.
December
It’s time to get our Marie Kondo on.
Associate beauty director Sarah Kinonen sorts Best of Beauty submissions while testing out a sun visor… indoors.
Social media manager Bianca Richards
Senior beauty editor Nicola Dall’Asen.
For example, associate beauty editor Annie Blay (that’s me!)
signed up to testblow-dryer brushessolely to find a tool that would cut herwashdaysin half.
Senior beauty editor Jesa Marie Calaor
Spoiler: She found one and it won aBest of Beauty Award!
Sometimes we find new favorites in categories we weren’t even supposed to be testing.
End of March to mid-April
Did someone just put a two-hour meeting on my calendar?
Associate beauty editor Annie Blay
Yes, yes they did.
Think of it as the ultimate beauty debate.
We eliminate products editors disliked and argue over the products that didn’t quite have a consensus.
End of March
Clean up, clean up, everybody clean up!
Spring
We’re getting closer!
The product has to have data in the form of clinical studies to back up its claims.
End of Spring
Yay!
But also, shh!
Summer
It’s a sprint to the finish line!
The work doesn’t stop here, though.
But, as you may have guessed, we’re not done yet.
October 19
Time to party!
And you’re invited!
Together, we all gather to celebrate another successful year of theAllureBest of Beauty Awards.
By the time you’re reading this, we’ve probably already sent out submission forms for next year.
So it begins again!
