Yep the future is now.
Allureeditorial assistant Talia Gutierrez wears the Cosmic Veiler.
Allure: First things first: How did you two meet?
Photography by Bonny Melendez
He was like, “I know one person: Jo Baker.”
She came to the house and walked in with this massive case.
It looked almost like an artist’s palette with every color in the rainbow.
Allureeditorial assistant Talia Gutierrez wears the Cosmic Veiler.
I saw makeup in a whole new way after meeting Jo.
My face is the canvas; she’s got the paintbrush.
Thats how Bakeup started.
Allure: But your debut product wasnt makeup.
Allure: Grace, you first wore the veil in a music video.
What was that like?
Then she held up this veil.
Beauty can be a bit intimidating.
This content can also be viewed on the site itoriginatesfrom.
Allure: Now you’re launching something a little more traditional a color palette.
What makes it different from the (many) others?
GG:Bakeup is going to be something that anybody can use, no matter who you are.
No matter how you want to express, no matter how you identify.
JB:Now you might do it in real life.
I decided to make all my childhood dreams come true.
This story originally appeared in the November 2022 issue of Allure.
