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“Mousse-y, airy textures are verypopular in Korea.

triptych of Kaja Beauty Lip Mousse editor taylore glynn and kaja beauty multieye and cheek color

Courtesy of brand / Allure

And at the moment,really lightweight, velvety colors are very on-trend,” she explains.

On a formulation level, the brand also sought to fill the gaps they saw in the makeup field.

“Consumers often feel that matte lip products are too matte, too sticky, ortoo drying.

Image may contain Nail

Whipped Dream Multi-Eye & Cheek Color

After applying my foundation, I free-styled with two shades of Whipped Dream to blush and contour.

isn’t always constructive advice, I’m choosing now to be an enabler.

Truly, just get both.

Love Swipe Lightweight Cushiony Lip Mousse

Love Swipe Lightweight Cushiony Lip Mousse

More on makeup trends:

Now, watch a makeup artist’s entire routine:

Editor Taylore Glynn wearing a grey sweatshirt smiling at the camera and testing pink and peachy makeup

The full look.

pink kaja beauty tube on white background

Kaja Love Swipe Lightweight Cushiony Lip Mousse on white background