All products featured on Allure are independently selected by our editors.

However, we may receive compensation from retailers and/or from purchases of products through links in this article.

If you want to learn about fragrances on social media,TikTok is the place.

Black and white photo of Funmi Monet holding a bouquet of flowers with lots of baby’s breath. The pic is on a peach ombr…

Tolulope Akanni/Fizco Photography/Illustration by Channing Smith

It’s proven to be a winning strategy, catapulting a smattering of scents toviral fame.

It’s also been pretty good for the people creating that fragrance content.

InFunmi Monet’s case, it’s been healing.

Funmi Monet wearing a yellow suit sitting in a blue velvet chair holding a bottle of her Exalt perfume

Tolulope Akanni/Fizco Photography

The Dallas-based creator has been making beauty-related posts on her social media accounts since 2018.

“My therapist urged me to find an outlet to share things that spark joy and create community.”

So, she leaned into it.

bottle of Funmi Monet’s Exalte fragrance in its box on a light gray background

“My mother is a nurse and wears scrubs throughout the week.

“To me, perfumes were an indication that something worth celebrating was on the horizon.”

These days, she has much to celebrate.

Photo of Funmi Monet sitting in a pink suit with a white shirt. She’s on a green velvet chair with brass feet

Tolulope Akanni/Fizco Photography

Still, Monet is barreling through, clearing the way to make the fragrance world accessible to all.

We connected with the wellness professional and social media star about her ongoing fragrance journey.

Allure: You have been beauty blogging for some time.

Funmi Monet in white suit sitting on the floor next to some pampas grass

Tolulope Akanni/Fizco Photography

What made you focus more on fragrance on your platforms?

Sharing my daily skin-care and beauty routine was something that became meaningful for me while I was in therapy.

Allure:Let’s talk signature scents.

purple jar of fenty skin butta drop body butter on a white background

What should folks keep in mind when choosing one to suit their style and personality?

Most brands additionally offer samples or discovery sets with mini sizes of their best-selling fragrances as well.

For others, lighter fragrances, mists, orperfume oilsare suitable for their needs.

bottle of olay retinol body wash on a white background

I also definitely suggest taking into consideration your work environment (school, office, hospital, etc.)

and your personal style.

Allure:Describe the woman you had in mind when creating Exalte.

two-toned light pink and coral Peach & Lily KP Microderm body scrub on a gray background

FM:I created Exalte thinking about the woman looking for asignature scent.

Allure:#BlackGirlLuxuryis huge right now, especially in the beauty space.

FM:The #BlackGirlLuxury movement definitely has its pros and cons.

bottle of First Aid Beauty cleansing oil on a white background

It is a reminder that the life of your dreams is a tangible thing you might strive for.

Alternatively, #BlackGirlLuxury is criticized for promoting hyper-consumerism, unrealistic expectations, and unhealthy spending habits.

FM:Daily rituals are a huge reason behind the success of the “self-care” movement.

Bottle of Fenty Skin Total Cleans’r on a white background

The idea is that through skin care, exercise, fragrance, etc.

you’re tapping into things that you could practice routinely to show up for yourself.

Allure:Speaking of, how do you balance being a therapist and a successful content creator?

coral bottle with a frosted to pale pale pink ombré bottle of Peach & Lily power cocktail on a light gray background

What does your day typically look like?

My mornings start around 6 a.m. with meditation or a workout.

I enjoy this quiet time to plan out my day.

Black bottle of Bella Aura cosmetics contour eye lift serum. Its lying down wit its cap removed on a white background

Allure: How has social media, especially TikTok, helped inform your own brand/business?

How does your online community help you?

Allure:What is your advice for aspiring perfume influencers?

Dark brown jar of Fresh Black tea firming overnight mask on a white background

FM:I definitely recommend creating different types of videos to find a style that works best for you.

Allure:Accessibility has been an issue in the scent business, although it feels like slowly changing.

As a Black creator, what was the process of creating your fragrance like?

Jar of Sknmuse madagascar vanilla on a white background

Why is diversifying the industry so important now?

There is no secret that creating a luxury fragrance is expensive.

Black creators and perfumers are underrepresented in this space due to the lack of accessibility to these same things.

Diversifying the industry is important.

FM:I’m askin-care girlieto my core!

My favorite body cream at the moment is fromFenty Skin.

It’s so rich and creamy and leaves my skin feeling well-moisturized and soft.

FM:I hope to continue to see indie brands breaking out and gaining visibility to wider audiences.

She said she was a skin-care girlie!

Monet’s indulgent nighttime routine is a testament to her love for the space, too.

She shared with us a few of her favorite products to use before she hits the hay.