All products featured on Allure are independently selected by our editors.

However, we may receive compensation from retailers and/or from purchases of products through links in this article.

Tower 28 is one of those brands she’sthat girl,I should say.

A diptych of a selfie of Allure commerce editor Sarah Han wearing Tower 28 LipSoftie in Blood Orange Vanilla and a…

Courtesy of Sarah Han forAllure/ Courtesy of Tower 28

(The last launch,Swipe Hydrating Serum Concealer, is one of my most-used products.)

That leads us to Tower 28’s latest: LipSoftie.

So, did LipSoftie earn theAllureseal of approval?

A selfie of Allure commerce editor Sarah Han with bare lips

Bare lips.

Let’s dig into it.

You’ll recognize shea butter and jojoba oil among those.

Jojoba oil is rich in fatty acid, draws moisture in, and serves as an emollient.

A selfie of Allure commerce editor Sarah Han wearing Tower 28 LipSoftie in Blood Orange

Wearing LipSoftie in Blood Orange Vanilla.

It’s also super lightweight in texture.

One of the main ingredients I wasn’t as familiar with was lysine.

“Lysine is an amino acid that the human body cannot create,” says Lam-Phaure.

A selfie of Allure shopping market editor Angela Trakoshis wearing lip liner and lipstick

Wearing lip liner and lipstick only.

What else is noteworthy?

“Phytosterols are an interesting ingredient,” Lam-Phaure notes.

(For the clear and Watermelon Kiwi shades, I could go sans mirror.)

A selfie of Allure shopping market editor Angela Trakoshis wearing Tower 28 LipSoftie on top of her liner and lipstick

Wearing LipSoftie in Dulce de Leche on top.

On the opposite spectrum, my coworker Ang prefers to use LipSoftie as a topper.

(More on that later.)

My First Impression

I’m a lip girl.

A selfie of Allure commerce director Shanna Shipin with bare lips

Bare lips.

I feel naked without some color on my lips.

But with Lip Softie, it’s hard to argue that lip balms sacrifice pigment.

(Perhaps something to do with the scents albeit artificial of LiquidLipSmackers?Lancome Juicy Tubes?)

A selfie of Allure commerce director Shanna Shipin wearing Tower 28 LipSoftie in Ube Vanilla

Wearing LipSoftie in Ube Vanilla.

True to its name, LipSoftie is seriously hydrating.

The formula itself is smooth without feeling heavy or sticky (my biggest pet peeve for balms).

That being said, I can’t say the moisture is comparable to that of a lip mask.

A selfie of Allure commerce producer Sarah Hoffmann with bare lips

Bare lips.

No matter how you spin it, balms are much thinner and more slippery in texture.

Wearing LipSoftie in Blood Orange Vanilla.

MoreAllureReviews

Wearing lip liner and lipstick only.

A selfie of Allure commerce producer Sarah Hoffmann wearing Tower 28 LipSoftie in Watermelon Kiwi

Wearing LipSoftie in Watermelon Kiwi.

Wearing LipSoftie in Dulce de Leche on top.

Wearing LipSoftie in Ube Vanilla.

As an Asian-American and a self-proclaimed foodie, Liu said Ube Vanilla was easily her favorite shade to develop.

Tower 28 LipSoftie Tinted Lip Treatment in Watermelon Kiwi pink tube on light gray background

Wearing LipSoftie in Watermelon Kiwi.

Look no further than Watermelon Kiwi for a subtle “my-lips-but-better” balm.

Consider it a pick-me-up throughout the day.

Tower 28 LipSoftie Tinted Lip Treatment in Blood Orange Vanilla on a gray background

you could snag your own LipSoftie atsephora.com,tower28beauty.com, andcredobeauty.comright now.

Tower 28 LipSoftie Tinted Lip Treatment in Ube Vanilla purple tube on light gray background

Tower 28 LipSoftie in Dulce de Leche beige tube on light gray background