All products featured on Allure are independently selected by our editors.

However, we may receive compensation from retailers and/or from purchases of products through links in this article.

Budget-savvy shoppers, the wait is finally over.

Ulta Beauty Gorgeous Hair Event October 2020 A diptych of Color Wow Root Touch Up on a shadowy white table and a black…

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There are even a few 2020AllureBest of Beautywinners you definitely need to snap up and try.

(We’re clearly not biased.)

If you’re a Diamond or PlatinumUltamate Rewards member,you’re extra lucky.

dpHue Root Touch Up Kit in light brown on white background

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Ulta has put aside a few deals especially for you.

(Of course, read up onsafety protocolsbeforehand andwear a damn mask.)

We recommend setting reminders so you don’t miss out on a single deal.

The Mane Choice Prickly Pear Paradise Apply To Dry Overnight Mask on white background

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Actually, scratch that.

We listed every one of them below to make the sale even easier to navigate.

Be sure to bookmark this page so you know exactly where to find them.

SheaMoisture Coconut  Hibiscus Curl  Shine Hair Masque on white background

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And happy shopping Ulta Beauty’s Gorgeous Hair Event.

All products featured onAllureare independently selected by our editors.

However, when you buy something through our retail links, we may earn an affiliate commission.

A pink Tangle Teezer Original Brush on white background

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Shop all of the amazing deals from Ulta Beauty’s Gorgeous Hair Event onulta.comnow until October 24.

Need more hair product recommendations?

Hot Tools Professional Black Gold MultiStyler Heated Brush

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A black T3 Cura Luxe Hair Dryer on white background

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Cake The Curl Friend Defining Curl Cream on white background

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Madison Reed Radiant Hair Color Kit in Catania

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