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That was standard practice in the 2010s; its what the beauty YouTubers taught us to do.

woman smiling and posing with hand on face

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Now I shudder at the thought, and Im not the only one.

Ive even seen a few people who like to wearsparkly eye shadowunder their eyes instead of a brightening concealer.

Im not just seeing things, I swear.

Bobbi Brown Skin Color Corrector Stick

The times are changing.

This cultural shift didnt happen overnight.

This might inspire a few exasperated eye rolls, but this is really the pandemics doing.

Charlotte Tilbury Magic Vanish Color Corrector

It caused a wave of makeup minimalism, resulting in fresh-faced trends like the clean girl aesthetic.

Post-Covid, everyones been… questioning the true need of every product.

Everyones trying to achieve maximum impact with minimal effort, theyexplain.

Exa High Fidelity Balancing Color Corrector

People started focusing on skin care more and makeup less, making this sudden societal hesitance toward concealer inevitable.

I think all of this is a great thing.

Rodriguez certainly thinks it is, at least for younger people.

Caliray Hideaway Under Eye Color Corrector

Thats why many makeup artists have historically leaned into those shadows.

Truthfully, Ive always loved having a little darkness on the bottom eyelid, Medhin says.

The trick here is double-check the concealer matches your skin tone so itlookslike nothing.

Jones Road The Neutralizer Pencil

But, if you want a little more, add in a color corrector.

[It] will neutralize any undereye discoloration and help bring balance to the face.

They likeBobbi Brown,Charlotte Tilbury, andExa Beautys color correctors.

Alternately, Rodriquez says using a little powder in place of undereye concealer works, too.

You end up enjoying that time more.

Trends are cyclical, which means one day the heavy-handed approach to complexion makeup will be popular once again.