Students interacted with dozens of products nominated forAllureReaders' Choice Awardsthen cast their votes on-site.

Youre going to tellusthe future of beauty, said Patrick OKeefe, chief integrated marketing officer at e.l.f.

Beauty, addressing students while in conversation with Dianna Singh,Allures features director.

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Courtesy of Savannah College of Art and Design

SCAD students got one-on-one time with top executives from companies including Shiseido.

Oohs and aahs echoed like a chorus interspersed between the staccato of camera shutters.

(Yep, digital cameras are back, my fellow millennials.

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Students interacted with dozens of products nominated forAllureReaders' Choice Awards—then cast their votes on-site.

Facebook albums, however, are not.)

That’s why [at] Kim Chi Chic Beauty our pricing is, I think, extremely fair.

As a creative person, you should never have to force your creativity.

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SCAD students got one-on-one time with top executives from companies including Shiseido.

It should come to you naturally.

Shop previousAllureReaders' Choice Award winners:

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Jessica Cruel,Allureeditor in chief, and Kim Chi, founder of Kim Chi Chic Beauty, spoke to a jam-packed room of more than 300 students.