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Since the 2021 and 2022 boom, there are more than 30, 40, 50?
Courtesy of subjects
by this point, weve lost count celebrity-backed beauty ventures on the market, and were tired.
Weve seen them all.
Weve tried them all.
Courtesy of Cécred
What can be said of Beyonces highly anticipated hair-care line,Cecred?
The BeyHive is abuzz with excitement.
Beyonces mom, Tina Knowles, has played a big part in the development of Cecred.
Courtesy of brand
She spent six years with the singer bringing the brand fully funded by Beyonce to life.
Do the products actually work on all hair types and textures?
ThreeAllureeditors with three different hair types, textures, and colors put every Cecred product to the test.
These are their honest reviews.
The scalp is like soil, ideally providing an optimal environment for hair growth, she explains.
Scalp skin is like other skin.
After all, the scalp is just a few millimeters back from the forehead.
Those benefits include potentially decreasing inflammation, preserving keratin, and acting as an antioxidant.
A2021 studyfound that niacinamide could also play a role in hair growth.
Does that mean using this scrub-shampoo hybrid will aid in hair growth?
No, but it certainly doesnt hurt to have niacinamide present in the formula.
I prefer a scalp scrub with a bit more grit.
I squeezed the gritty gel into sections, then gave myself a head massage to evenly distribute the formula.
Within a half-second of my working it in, the texture dissolved.
The scrub’s scent is minty and sweet, but it didn’t linger long.
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Its one of those products that could be used solo, without another shampoo to follow.
Cruel:The hydrating shampoo really lathers.
There definitely wasnt a squeaky clean feeling, which is a good thing.
Courtesy of Cécred
My fine, wavy hair felt clean but not at all stripped.
Fortunately, this exfoliator rinsed out easily before I fully cleansed with this shampoo.
My hair can easily get knotted after most shampoo sessions, but not so much this time.
Courtesy of subject
According to clinical lab data provided by Cecred, this bioactive keratin ferment reduces breakage twice as much.
Texturewise, our editors say its a lot like Elmers Glue without the stickiness, very fibrous and stringy.
Because of this, it doesnt blend seamlessly into hair.
After its applied, it feels hard and smells a bit… plasticky.
Cruel:I skipped this product because Ms. Tina mentioned that it is best for damaged hair.
So I opted for the less extreme protein option.
Based on the effects, this reminds me of Aphogee.
There was a sort of hardening effect.
Gutierrez:I didnt try this product.
What It Is:Dry, damaged hair will love this treatment.
Actually, if youre anAllureeditor with hair, youll love this treatment.
Cruel:The deep conditioner is the product Im recommending to all my friends who want to test Cecred.
Courtesy of Cécred
I reached back to touch my hair after the rinse, and it felt pillowy soft.
I love that there isn’t a light conditioner in the line.
For my coily hair, it’s a mask or nothing.
I’m always disappointed by watery conditioners this hair-care line has none of that.
Stables:Just by dipping my fingers into this rich cream, I could tell it was luxurious.
There is a heaviness to the buttery formula that makes it feel fancier than most conditioners Ive used.
I rinsed it out after 20 minutes, and my hair felt noticeably silkier than before.
By a landslide, this is my favorite of the products I’ve tried from the line.
I paid specific attention to my ends and raked the product with my hands, then with a brush.
Right after this step, my hair started to feel silky smooth.
Thankfully, it was the last step…. in the shower.
This helps to nourish the hair and provide nutrients to the scalp."
Shake it well, until the powder is completely dissolved, then pour the contents all over your hair.
Let it sit for five minutes.
Rinse it out and coat the hair in step two, the Silk Rinse.
Be sure to thoroughly coat every strand, and let sit for another five minutes.
When time is up, rinse out the treatment.
Youd need a, well, deep conditioner to help with that.
Would it all just pour down the drain?
Would it make my hair hard?
Rice water rinses have a reputation for hair growth and a horrible stench.
I have never done one, although they are very popular in the natural hair community.
There are also some dried rose petals floating in the formula.
After using a medicated shampoo, I poured the product onto my hair in three sections.
I lathered up my body while I waited.
My hair felt softer than after my clarifying step, but still needed something else.
After the five-minute window, I rinsed and applied the Silk Rinse.
At the salon event, Ms. Tina emphasized that you have to balance protein with moisture.
I was happy to find that the amount of product given was enough to coat my whole head.
The silk rinse isnt thick, but it was slippery enough to detangle my hair with a wide-tooth comb.
One treatment was plenty.
Overall, this added only five extra minutes to my washday routine.
This is one product I will be trying again to see if I notice a long-term effect.
Stables:I didnt try this product.
Basically, this is scentless.
But again, that’s typically the case after I use any scalp scrub and shampoo.
Romanski calls it a standard conditioner with a different name, which, yes, seals in moisture.
But it is not a heat protectant.
Gutierrez:I was surprised at how thick this product is.
The directions say to use on dry and wet hair, but Ill do the latter next time.
Cruel:So many oils on the market list silicone as the first ingredient.
I was happy to see this is not one of those.
Whatever was left, she smoothed on top.
You only need a bit, and its very lightweight.
I rubbed a few drops in my hands before taming flyaways and softening my ends.
Gutierrez:Last but not least, I called it a day with this product.
I applied four drops into my palm and ran the oil through my ends and front money pieces.
You cannot heal something that is not living, says Romanski.
Now, we have more options when it comes to brands that can be used onallhair types.
The reign of Queen Bey on the beauty industry has only just begun.
