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Blake Lively is damn near angelic.
Collage: Bella Geraci; Source images: Jesa Marie Calaor; Guy Aroch; Talia Gutierrez; Dianna Mazzone Singh; Getty; Paige Stables
Her golden waves have a definite halo quality.
In no particular order: 1.
Clearly theres an existing productor twothats already working quite well for her.
Guy Aroch
Why would she feel compelled to create something new?
What would she dream up?
When could we get our hands on it?
Guy Aroch
The actor says this collection has been seven years in the making.
There are different products that were the benchmarks, which I can reference.
Are we allowed to… is that illegal?
Is that why people dont do it?
But its steep price tag is not lost on the star.
They’re like, And it’s $48.
I was like, Excuse me, per bottle?
And I need four.
I need four bottles, so it’s going to cost me $200 to wash my hair.
You will notice there is no traditionalconditionerin the line, and thats because Lively hasnt used one in years.
During her early days onGossip Girl, she noticed thathairstylists and coloristsonly used masks after shampooing her hair.
They were like, Oh God, no, we don’t use conditioners.
Ever since, she hasnt either.
I said, I know, but that feels dishonest because I use masks.
I don’t want to offer conditioner just to offer it.'
She’s willing to lose the sale.
They do the same things.
Timing really is everything, even with hair care.
But either way, you need a cleansersuch as sulfates or sulfonatesin a product such as shampoo.
Without those molecules, says Evans, hair won’t get cleaned.
Another benchmark for Lively:Fenty Beauty.
[Fenty Beauty] is a beautiful company, incredibly thoughtful to the consumer in every way.
It just happens to be led by Rihanna.
Although Lively hasnt usedBeyonces new hair line, Cecred, she says, Her bottles are gorgeous.
I havent seen them in person yet, but Id love to try [the line].
Whatever Beyonce does, sign me up.
Im there for it.
Allureassociate manager, special projects Talia Gutierrez styled her hair using a full lineup of Blake Brown products, including the Nourishing Shampoo and Mask, plus the Glam Mousse.
And we feel similarly about you.
That said, the Blake Brown packaging did take us a bit by surprise.
It’s meant to look like different precious metals, says Lively.
Allure associate visuals editor Giancarlos Kunhardt after treating his hair to the Blake Brown Wild Nectar Santal Fundamental Nourishing Mask.
Each of the Blake Brown products has a distinctivefragrance.
I tend to have a bit of a gourmand palette.
96 Red Currant Candle.
Executive beauty director Jenny Bailly woke up like this… after applying the Philip Kingsley Elasticizer on the left side and the Blake Brown pre-shampoo mask on the right, and letting her hair air-dry.
Shout-out to the millennials out there, says Lively, because you’re like, Oh my God!
when you smell that candle.
It just brings you back to a place in time.
Alluresenior editor Jesa Marie Calaor after treating her hair to the Blake Brown Milky Sandalwood Rich Reset Pre-Shampoo Mask for 30 minutes.
(Lively was in high school when the candle won anAllureBest of Beauty Award in 2003.
At the time, we wrote, Allureeditors respect the office fire code (cough, cough).
But if they were allowed to light up at their desks, Votivo No.
Alluresenior beauty editor Paige Stables styled her hair using the Blake Brown Bergamot Woods All-In-Wonder Leave-in Potion.
96 Red Currant Candle would permeate the air.
The tangy fragrance is sweet but never cloying.)
It was so intense I skipped my usual spritz of fragrance.
Allureassociate features director Dianna Mazzone Singh used a spritz of the Blake Brown Amber Vanille Dry Shampoo to refresh her hair.
This is literally after six years of trying to make this thing.
It really unlocked everything.
Nourishing is a marketing word, he says.
Have you ever heard a consumer say, I want my hair to be nourished?
We nourish ourselves because we need to eat to live, but hair is dead.
Lively certainly isnt suggesting that hair care is a life-and-death scenario; its more a matter of give-and-take.
it’s possible for you to’t keep taking from something without replenishing the well.
I guess that kind of goes for everything in life.
And while we’re considering life lessons: Patience is a virtue.
This advice informed the direction of the twowashdaysystems in the Blake Brown lineup.
Both [shampoos] contain hydrolyzed plant proteins, says cosmetic chemistKelly A. Dobos.
Simultaneously, the shower was filled with the sweet vanilla scent.
After some diligent scrubbing and a thorough rinse, my hair felt clean.
When my husband walked into the bathroom, the first thing he said was, Whats that smell?
And again, the two options arent all that different from each other.
The real workhorse of these formulas is behentrimonium chloride, says Dobos.
But it is good for conditioning hair, which can reduce hair loss due to breakage.
“I left the Nourishing Mask on for about 20 minutes and put my hair under my steamer.
And it worked like a charm.
Afterward, I added in a bit of leave-in conditioner and let my hair air dry.
Once dry, my curls looked very soft and defined.
It’s super-fragrant but I love a strong scent so it’s just right for me.”
Giancarlos Kunhardt, associate visuals editor
The mask was thick and butteryexactly how I like itand softened my hair.
After rinsing it out, the fragrances of the product stuck to my strands.
Though I felt a little overwhelmed by the scents, Ive gotten compliments on how great I smell.
I regularly use Kerastase masks in my routine to keep my hair feeling soft and healthy.
My takeaways were: 1.
Wow, why dont I use a pre-shampoo mask more often?
The Elasticizer made my hair silkier than the Blake Brown mask.
The Blake Brown formula still made my hair feel much smoother.
And its vegan, if thats a factor for you.
And its $27 less than the Philip Kingsley mask.
Calaor
The stylers
Lively grew up in a mousse household, she says.
It helped maintain my waves in the heatwithout signs of frizz.
On my next use, I dispensed the bergamot-scented potion into my hands before finger-combing it through.
My blowout was polished and even stayed sleek when I ventured out into New Yorks heat wave.
This one was average for cleansing, but it did provide some nice volume when applied before bed.
The next morning, when I took down my overnight topknot, my hair had more oomph than usual.
