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In the famous words of DJ Khaled, “Anotha one.”
Courtesy of Loved01; courtesy of subject
“Anotha” being a new celebrity beauty line.
This time, by singer-songwriterJohn Legend.
I will admit: I did not want to conduct this interview.
Legend, seen here at the Latin Grammy Awards in November 2022, says his new brand Loved01 has “a reason to exist — beyond just me being another famous person with a skin-care line."
Not because I didn’t want to meet Legend or don’t admire his work.
He’s clearly talented, he’s consistent, and he’s got range.
Twentynine Palms' eye cream is $97; Le Domaine’s serum runs $319.)
The six face and body products in Loved01’s debut lineup all retail for under $15.
Legend and I met at a residence in West Hollywood a house he and wifeChrissy Teigenutilize to film content.
The walls are adorned with magazine covers andCravings by Chrissy Teigen robeshung on display with care.
(I recall once seeing an Instagram Story of Teigen climbing inside it.)
Gutierrez is seen here with her partner Austin Bardez, who likes using the Exfoliating Cleanser after shaving.
is not to let that sway how I feel about a celebrity’s offering.
The “celebrity” of it all shouldn’t affect the brand positivelyornegatively.
Still, my first question for Legend was: Why?
Edwards and her partner Tariq Al-Sabir both tested Loved01’s Face + Body Oil.
Has he ever struggled with this skin?
“I think we all do,” he says, looking like a walking billboard for clear skin.
“Sometimes it’s just a few blemishes and you’re just like, ‘Fuck, why?’
you’re able to’t stop thinking about it.
I really make a run at take good care of my skin.
And I’ve been fortunate that it hasn’t betrayed me too often.”
Legend asserts he hasn’t had injectables likeBotox, but does visit the office of Beverly Hills-based surgeonDr.
Jason Diamondfor monthly facials.
He also cites New Jersey-based board certified dermatologistDr.
Naana Boakye, who helped formulate Loved01.
“I’ve always been interested in this industry.
“We wanted it to have a real point of view and a mission.
To turn that mission into reality, Legend worked withA-Frame, an incubator for star-led projects.
The six face and body products in Loved01’s debut lineup all retail for under $15.
Accessibility was top of mind for Legend.
We can’t have one without the other.”
(More on that in a minute.)
We want to be a force for equity when it comes to that.”
Are the ingredients in Loved01’s formulations proven to bebetterfor deep skin tones?
I consulted Los Angeles-based cosmetic chemistJavon Fordand Orange County-based cosmetic chemist and licensed estheticianEsther Olu.
Corey L. Hartmannotes that the fewstudies on this have conflicting results.
Gutierrez is seen here with her partner Austin Bardez, who likes using the Exfoliating Cleanser after shaving.
Gutierrez felt the brand catered to her skin tone more than others she’s tried.
Edwards shared that she was looking for a more sensorial experience in using the products.
Edwards and her partner Tariq Al-Sabir both tested Loved01’s Face + Body Oil.
Olu reiterated this in her observation of the ingredient lists.
“Did they do clinical testing or consumer perception studies on darker skin tones?
Most of the time, the answer is no.”
Loved01 will be available on February 1st atLoved01.comand in-stores at CVS.
Beginning in March, you’re able to shop the brand at your local Walmart.
Read more about caring for melanin-rich skin:
Watch a Howard University dance captain’s entire routine:
