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So who’s getting the biggest piece of the pie?
“There continues to be an enormous amount of interest in beauty from the investment community.
In terms of what she sees getting attention in 2021?
On the flip side, many experts encourage founders to hold off as long as possible before accepting funding.
“It’s OK to bootstrap!”
“Many investors look for founders that they themselves would want to work for,” says Strandberg.
“As an investor, you’re looking to see if the founder is compelling and coachable.”
“I tend to be drawn to founders that have a clear and smart plan for growth.”
Perfect Your Pitch Deck
The pitch deck is where a founder can focus their mission.
Building a good pitch takes time and focus.
“Start your story with your introduction to yourself and your unique insight,” Johnson says.
Always be honest and upfront in your pitch, Quinn adds.
According to Dua, its important to answer one big question: Why?
“[The best pitch] gets to the heart ofwhythis product,whynow, andwhythis team?”
We want to know how what you’re bringing to the market is transformational.”
A warm introduction by mutual acquaintances beats a cold email, but the latter still packs value.
Scoring an introduction isnt as hard as you might think.
“Start with founders,” says Duggal.
“Reach out through LinkedIn or via email and don’t be afraid to ask someone for an introduction.
Bennett adds: “Be realistic.
I find that many young founders don’t truly know or understand how to grow their businesses.”
For some, an incubator or accelerator makes a lot more sense.
“Overnight success is a fairytale,” says Bennett.
“Find a mentor or advisor that you trust.
Ask successful entrepreneurs to tell you all of the challenges they experienced in building their brands.
Never stop asking questions and being curious.”
You don’t have to get every investor to believe in you you just need the right few.”
