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Imagine, if you will, a world where no one could agree upon what constitutes the color red.
But really, no one would know for sure.
That’s basically what’s happening when it comes to the word “natural” in skin care.
(And yes, the quotes around all of those terms are very-much intentional.)
And after consulting a small army of toxicologists, dermatologists, and chemists, we atAllurecreated one, too.
So where do we go from here?
Maybe you’re starting to get a little angry with us.
“However, it’s inaccurate to assume that everything chemical is bad, and everything natural is good.
New York City-based board-certified dermatologist Melissa Levin shares the same sentiment.
Think of a puddle of water not a big deal, right?
but a tsunami can be catastrophic.”
And that’s not to say you shouldn’t.
Because it’s what’s inside that counts.
