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It represents Tyler’s version of luxury, a word that he doesn’t like to use.
Luis “Panch” Perez
The Golf le Fleur* store is just that happy.
Out front, pastel trunks are piled one atop the other to welcome you in.
Allure: What inspired you to make your first foray into beauty?
Luis “Panch” Perez
Tyler, The Creator:I don’t like to say I’m getting into the beauty world.
I like perfume, so I said, “Oh, I’m going to make one!”
That’s all it is.
Luis “Panch” Perez
Allure:Why was it important for you to launch these items in a pop-up store?
TC:I’m more of a painter than a poet.
I’m super visual, that’s just how I get any of my points across.
I’m so sick of the fucking internet, dog.
I wanted my items the sweater, perfume.
I needed everything to live in its church and its world.
I wanted a certain smell in the air, a certain song playing.
I wanted my customers to get to the place in a particular way.
I think that context gets lost.
Luis “Panch” Perez
Everyone is so obsessed with the idea of things selling out.
Allure: Where did the idea for the Golf le Fleur* fragrance come from?
TC:I wanted to make really nice versions of things that I was already wearing.
Silk shirts, little sweaters, nice slacks…
I wanted to put my own personal twist on it, too.
I was in Miami a few years back, test driving a Rolls Royce truck with my friends.
We’re in the car listening to Anita Baker.
We stopped at a 7-Eleven to grab a few snacks.
We get out of the car and we’re on this gross dirt.
It’s swamp water, there are flies everywhere, and I saw a damn alligator right there.
This right here is our world."
Allure: What about the smell of French Waltz captures your essence?
TC:It’s super clean, floral, and a little spicy.
I have 53 of them upstairs.
I love sunlight, [especially] pastel sunlight bright, June punch in of energy.
The smell represents that.
It smells like cliff jumping.
It smells like mid-July when you have no responsibilities for the day.
Luxury is me being able to sleep and wake up when I’m done sleeping.
Being able to take my bike wherever I want to ride it is real luxury.
It’s not diamonds or the cars I get to drive.
Don’t get me wrong, that shit’s awesome, but luxury is really whatyouthink it is.
It’s what makes you happy.
TC:I travel a lot.
It’s not an age thing.
It’s not a sex thing.
It’s not a religious thing.
Everyone has something that I personally like.
TC:I always wear glitter.
It’s not loud it’s subtle.
I’m obsessed with that blue.
Then, that Georgia Peach.
There is something about orange when it’s toned down just a tad to almost pastel.
Allure: Have you been wearing the polishes and fragrance every day?
That’s the fun part.
Every day, I get my nails done.
Everyone would be like, “what’s that smell you wearing?”
I’m like, “damn, it’s hot today,” changing the subject.
I saw a lady the other day who looked like she would like the smell of this.
I told her, “stay here.”
Here’s a sample you might like, or you might not.
I’m [still hawking my fragrance] out of the trunk.
Allure: What’s your skin-care regimen like?
TC:I actually useHumanrace.
I love the face wash.
It doesn’t have a smell.
People don’t be moisturizing, people be putting on toners and shit.
No, what are you doing?
I never really had an acne problem.
I mean, I get bumps here and there like everyone.
I’ve been blessed to have magical skin that supports itself.
TC:Man, everything.
My whole career has been me doing whatever I wanted to do at that moment.
Somebody’s got to let me do a building.
It ain’t no rules.
I’m going to actually ramp up.
Rest in peace,Virgil [Abloh].
[His passing made me realize] there is no time.
I have to turn that lever up for myself.
I have all these ideas, and [I’m going to go for them] all.
Get it in the works.
Time is the realest luxury ever and we’ve got that.
