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Yeah, people love it but at $75, it’s significantly more expensive than its competition.
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So, what separates K18 from traditional bond-building products?
Is it a mask or a leave-in conditioner?
Which hair types can use it, andhowdo you use it?
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What Is K18?
Think of your hair as a ladder that is made up of bonds.
Disulfide bonds are the horizontal rungs of the ladder.
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There are also polypeptide chains that are the sides of the ladder, connecting the rungs vertically.
“K18 replicates the entire structure of these polypeptide chains,” says Sahib.
It mimics the structure."
Ford was also interested to see dicaprylyl ether included on the ingredient list.
It definitely plays a role in how the product feels and performs," he explains.
“Ethers aren’t used enough in hair care.”
Add on some extra time if you’ve got to detangle first.
K18’s hair mask is similar to a leave-in conditioner in how it’s used.
There’s no do-si-do with hair washing.
They also want to purchase more.
The proof is when clients want to use it in their regular routines."
“It is a less-straightforward treatment system than others.”
Who Should Use K18?
However, there are a few things to note about the formula.
Also, there is hydrolyzed wheat protein in the formula, which has a low percentage of gluten.
“Olaplex does some pretty remarkable things,” says Reyman.
“And they paved the way for this conversation.
However, they’re limited.
I think of Olaplex as a BlackBerry.
K18 is the new iPhone.
It just does more better, faster, easier.”
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