They’ve got unique skills to bring.
Most successful people in companies never had a disability themselves or a [disabled] family member.
Why are [other] companies not making accessible products today?
Courtesy of Sam Latif
It’s because they never thought about it.
What I’m trying to do in life is to reverse that."
That way I can understand how to bring those to P&G to meet their needs."
“I love taking the brand teams through the journey.
‘Put on this arthritic glove and make a run at open that product.
Did you know that there’s an opportunity to make it easier to open?’
Or, ‘Wear these glasses that simulate sight loss.
And now can you see the writing on your pack?’
I’m teaching them to think differently, more inclusively.
They realized, ‘Ah, that’s a problem people face.’
“One day in a meeting, we were playing some P&G ads.
It was just music [to me].
I thought, Why don’t we put audio descriptions in?
[In 2017, P&G did indeed start adding these to many ads.
]Bringing in my own unique insights gives me ideas that I go after.
It will become a universal language.
Everyone, we need to work together.
It’s a big culture change that needs to happen.”
When we design inclusively, we’re designing so that everyone is delighted with the same product.
More on accessibility in beauty:
Now watch Molly Burke break down her “blind girl beauty hacks”:
