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While in college, Sakhai met future cofounders, Vandan Shah and Brennal Pierre.
Devon Abelman/Allure
They asked him one question that would soon change the future of tattooing: “Whyaretattoos permanent?”
The Ephemeral team does not want you to confuse them with “temporary tattoos,” however.
“Our ink isrealtattoo ink that’s applied byrealtattoo artists,” Sakhai says.
Courtesy of brand
Instead, Sakhai and the rest of the crew refer to Ephemeral’s tattoos as “made-to-fade.”
Shah and Pierre tapped their Ph.D.s in chemical engineering for the lengthy development process.
According to expertsAllurespoke to, this shop is doing something that’s pretty much unheard of.
Abelman shows off her Ephemeral cake tattoo.
He hasn’t encountered Ephemeral’s semipermanent ink, though.
Then, you’ll receive an email with available times for your appointment.
Abelman shows off her Ephemeral cake tattoo.
you could customize your design as much as you like with some limitations.
“We started off with black ink simply because that’s what people wanted,” he adds.
“If we hear from our clients that [they] want color, we will make color.”
Unfortunately, the made-to-fade ink doesn’t lessen thepain of getting a tattoo.
Abelman already had several traditional tattoos, so she knew what to expect.
“Of course, it hurts as much as any other tattoo.
Devon Abelman/Allure
The same kind of needle and machine are involved,” she says.
For her, “the pain level is comparable to getting extractions during a facial.”
Bronner’s Unscented Pure Castille Soap) to ensure that everything heals well.
Abelman’s tattoo in March 2023.
Also, Ephemeral tattoo artists are paid a salary, so their tip is included in the price.
Are There Any Risks to Ephemeral Tattoos?
“I knew exactly what I was getting into,” she says.
But with black ink, in particular, the risk is actually pretty rare, according to Geronemus.
This is completely normal and part of the process.
It may feel raised too.
Don’t worry, the texture will smooth out over time.
And I’m not the only one who has a tattoo from Ephemeral thats lasting longer than anticipated.
Dozens of peopleon social mediahave shared updates on their own unexpectedly lengthy fading processes.
Abelman’s tattoo in March 2023.
Ephemeral took note of its customers complaints and announced its"Regret Nothing Guarantee"in February.
“To minimize ambiguity, we promise your money back if your tattoo lasts longer than three years.”
Design complexity for richer shading and finer lines has increased, too, he adds.
All of these changes have created an unexpected lack of consistency.
“Ultimately, customers want incredible tattoos that theyre proud to wear.
These policy changes allow us to get closer to offering customers what they want.”
