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With theongoing pandemicand subsequent shelter-in-place mandates, many have resorted to creating their own utopian worlds indoors via gaming.

Tatchaland X Alo Hoodie

Image from the Tatchaland X Alo Yoga XAnimal Crossingcollaboration.

Though it’s not the main object of the game, avatar customization is a major feature.

Each player is able to tweak their appearance, changing things like their outfitsor hairstyles.

Image from the Tatchaland X Alo Yoga XAnimal Crossingcollaboration.

The pop-up island (Tatchaland) was initially built to celebrate the launch of the brand’sRice Wash cleanser.

With the help of digital designer Nicole Cuddihy, Venus introduced its “My Skin.

A shot of the skin options Venus added to the game with its “My Skin.

My Way” campiagn.

Initiatives like Venus’s help add variety to whats often not a very diverse virtual world.

“Unlike film and television, games offer the player a unique experience in influencing the story.

ASims 4avatar with MAC collaboration makeup.

The brandrecently released another collection in partnership.

“Theres also a crossover between gamers and cosplayers, which has a huge beauty component.”

The brand partnered withAnimal Crossingto offer Givenchy beauty look options for the avatars.

An example of one of the Givenchy makeup options available inAnimal Crossing.

Or you’re able to step into a new one.

Its a digitized safe and empowering space for people to express themselves.

“Both worlds can help you live your best authentic life.”