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What is DMDM hydantoin?
Is DMDM hydantoin safe?
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If that sounds off-putting, consider that formaldehyde occurs naturally in foods like bananas, carrots, and apples.
In fact, the amount of formaldehyde released by DMDM hydantoin is roughly equivalent to that of a pear.
Some of our existing products contain a small amount of DMDM Hydantoin.
Every preservative used in our products must clear our rigorous safety assessment process.
Thiersch sees the case of DMDM hydantoin as a perfect storm.
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