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Melanj Hair’s clip-in and weft hair extensions range from tightly coiled to silk-press straightened.
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This has left Black women without a voice on what bang out of hair they want or need.
“Or it didn’t look real and had synthetic fibers blended in.”
[Online customers] keep coming back because they’re like, ‘This hair is amazing!'"
Channing Smith / Getty Images
“There’s a lot of testing, research.
You’re getting a lot of samples.
We’re not just picking from a product offering and then putting our label on it.”
Some of the verbiage used on the product labels to sell extensions gets under entrepreneur Osahon Ojeagas skin.
The industry is still not reading the room when it comes to Black women’s needs and wants.
Braiding culture is a significant part of the Black beauty landscape.
Gadar encourages her clients to work braids into their seasonal hair regimen as a protective style.
So she and polymer engineer Mary Ellen Moore, PhD, designed Nourie with the braid-wearers well-being in mind.
Nourie offers 18-inch units available in two colors, Onyx (1) and After Dusk (1B).
“How often are people who create really technical innovations thinking about us?”
“And [Nourie] is an opportunity for that to be different….
I can’t wait for Black women to get their hands on it and experience it.”
Quality textured hair extensions have played a role in that shift.
“That is what hair does.
That’s what tape-ins do.
That’s what a sew-in does.
That’s what a wig does.
That’s what a ponytail does.
It brings this confidence out in you that some people didn’t even know they had.”
