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Every generation has a girl group.
Courtesy Boys World/Illustration by Clara Hendler
They’re a pop music institution that tends to perfectly encapsulate the mood at the time.
Gen Z’s offering?Boys World, which has rather appropriately garnered a lot of attention on TikTok.
They also happen to be huge fans of beauty, too.
Courtesy Boys World
Falling in love with their looks left us wanting more.
ALLURE: The makeup looks in the music video for “Wingman” are so fun.
What was the inspiration behind them?
On Olivia:Milk Makeup Sunshine Skin Tint in fair;Milk Makeup Holographic Stick in Stardust;Too Faced Born This Way Super-Coverage Multi-Use Concealer in Porcelain;Benefit Cookie Highlighter;Pretty Vulgar Nesting B!#%H Face Palette;Morphe 39s Such a Gem Artistry Palette;Ilia Limitless Lash Lengthening Mascara
We say whether we love it or not.
We all tried to have a unique makeup look for our personalities.
I wore butterfly stickers that’s kind of my thing.
On Elana:Fenty Beauty foundation and concealer in 235,Glossier Boy Brow;Physicians Formula Butter Bronzer in Endless Summer;CoverGirl Clean Professional Loose Powder in 105;Milk Makeup Lip + Cheek in Perk;Tarte Tarteist Pro Glow & Blush Cheek Palette; Milani Highlighter,Avon Glimmershadow Liquid Eyeshadow;L.A. Girl eyeliner;Pat McGrath Labs FetishEyes Mascara;Aesthetica Liquid Eyeliner Pen;Bodyography Super Naturals Merlot Lip Liner;Glossier Lip Gloss
I had blue and a red lip, kind of like a clown.
I’m super colorful in real life.
ALLURE: Do you use a lot of color in your real-life makeup routines?
On Queenie:Cerave AM with SPF 30;Timeless Squalane Oil;Milk Kush Clear Brow Gel;Milk Sunshine Skin Tint with SPF 30 in medium and light medium;Maybelline Fit Me Matte + Poreless Powder in 112 Natural Ivory;Pretty Vulgar Nesting B!#%h Face palettefor contour;Alamar Cosmetics Color Blush Trio in medium tan;Milk Electric Glossy Lip Plumper in Buzzed; TarteFace Shaping Palette in Clay Playfor eye and nose contour
What does that look like?
I think I pointed out some of the glitters from Lemonhead, the previous shoot that we had.
I was like “OMG, is that the glitter they useonEuphoria?”
On Makhyli:Z foundation and concealer;NYX matte lip cream;Magefy false lashes;Revolution Beauty I Heart Revolution Liquid Highlighter;Hola Neon Velvet Liquid Lipstick(as blush);Bella Pierre All Stars Eyeshadow Palette in Soft Pink
and [the makeup artist] was like, “Yes.”
ALLURE: What are some products you would recommend to fans who want to replicate your makeup looks?
Queenie Mae:Tarte has myabsolute favorite concealer.
On Lillian:Tarte Shape Tape concealer in Light Neutral;Benefit Hoola bronzerandCookie highlight;Too Faced Born This Way Setting Powder;CoverGirl Lash Blast Volume Mascara;Kylie Cosmetics Lip Kit in Bare.
I don’t wear foundation.
Olivia:I’ve been using Milk for so long.
They have thisSunshine Skin Tintthat has SPF in it and I knowSPF is super importantin skin care and beauty.
The fact that they have one that has that is great.
Elana:I’ve been using a lot of Milk but I also swear byFenty Beauty.
I love how it has such a variety of makeup for all skin tones.
That’s what I use if I’m wearing foundation or concealer.
It’s such good coverage, or I can do light coverage.
Makhyli:I’m big on colors that are super bright and stuff that lasts all day.
The other day, I put holographic-key in highlighter glitter on.
It wasn’treallyhighlighter, but I’d use lipstick on my cheeks I’ll use products everywhere.
[I like] something that’s versatile, that I can take in my bag and go.
Lillian:I love Benefit cosmetics.
I just got a beauty subscription from them for my birthday.
I’ve been trying a bunch of fun, different things.
What was the process of filming something like that?
Elana:It was so fun because we did our own makeup and shot ourselves for that, too.
It was strictly us and our team, so it was super cool to be hands-on.
Seeing the visualizer for it was very fun.
Queenie Mae:It was fun and lighthearted.
ALLURE: Do you use makeup as a form of self-care?
Queenie Mae:Sometimes that’s how I cope when I’m having a bad day.
Makhyli:I remember when I was little, I always wore makeup.
It’s a form of expression.
What’s your favorite look from these cultural staples?
Olivia:I’m wearing the shirt that I was wearing in that video, which is weird.
I feel like Im wearing [the whole outfit] (short top and baggy pants) right now.
I love hoop earrings.
I’m not myself if I’m not wearing them.
I wear them probably every day, now I’m wearing them more than I used to.
Queenie Mae:I definitely am in love with sneaker culture and baggy clothes.
Every outfit I wear is baggy.
ALLURE: Do you feel any pressure to be super successful?
Lillian:We’re really lucky.
Makhyli:We have tunnel vision, too.
We hope that it’ll be so great but only time can tell.
ALLURE: Your group has been compared to the Spice Girls.
How do you feel about that?
Elana:Obviously, they’re amazing!
They’re such powerful women and they had such an impact doing what they did.
It’s such a compliment to us.
Olivia:It is a compliment for sure.
Elana:We do plan on releasing a project.
We actually just sneakily leaked our tracklist to the fans.
That’s something that’s coming really, really soon and we’re just so excited.
It’s going to be our first little project to show the world.
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