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I’m horrible at keeping secrets.

side by side images of young woman and benefit theyre real magnet mascara

Nicola Dall’Asen/Allure; Courtesy of brand

I’ve been using it since last March, and you know what?

I’m just going to say it: It’s hands-down the best mascara I’ve ever used.

This mascara works so damn well for a few different reasons.

benefit they’re real magnet mascara on white background

Courtesy of brand

This all works due to a couple of key ingredients, says cosmetic chemistGinger King.

“Iron oxides are the key ingredients responsible for the magnetic property,” she explains.

And I haven’t even mentioned theotherinnovative thing about this mascara: the “wiper.”

Image may contain Face Human Person Caitlin Carver Skin Mouth and Lip

Writing this caption is ultimately pointless because I don’t even need to tell you which eye is bare and which one has They’re Real! Magnet Mascara on it. Anyway, sorry for the Resting Bitch Face.

For They’re Real!

So every time you use it, the brush is evenly coated in just the right amount of mascara.

Magnet Mascara on it.

Anyway, sorry for the Resting Bitch Face.

So, uh, why have I been harboring this mascara secret for so long?

Because the path to this product release has been long and tumultuous, to say the least.

And, obviously, to you.

The Benefit Cosmetics They’re Real!

Magnet Mascara is available now for $27 atulta.com,sephora.com, andbenefitcosmetics.com.

All products featured on Allure are independently selected by our editors.

However, when you buy something through our retail links, we may earn an affiliate commission.