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Soap flakes, bleach, lemon juice.
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Gold dust and dye made of saffron, the most expensive spice in the world.
All of these have something in common: humanity’s relentless obsession withblonde.
Blonde is a dream to hold on to.
Joyce Bryant, a singer and actor who rose to fame in the late ’40s and early ’50s, achieved her signature metallic blonde using radiator paint.
Blonde is glamour, sex.
You think, first, of Marilyn Monroe.
Monroe’s celebrity owes itself to her peroxide habit and her well-documentedbeauty rituals.
Pamela Anderson, seen here in a 2016 photo shoot, reportedly dyes her hair platinum herself.
With herhair dyed blonde, she was the center of gravity in every room she walked into.
Monroe’s blonde is iconic because it meant desire and control.
“It’s a very distinctive artificial blonde that you’ve got the option to’t hide behind.
“The white hair feels like a light bulb [on my face],” actor Cynthia Erivo once toldEssence. “You can’t miss me."
It takes a lot of maintenance; there are never any roots showing.
It’s what you enter the room with and the projection that first comes to mind.”
But the term has accommodated more melanated members too.
Bryant’s career was at a high before Monroe ascended.
So, really, Monroe was “The White Joyce Bryant.”
All these films starred blonde damsels in distress.
They named the bomb Gilda after Hayworth’s 1946 film.
She reportedly hated the gesture.
Pamela Anderson, seen here in a 2016 photo shoot, reportedly dyes her hair platinum herself.
Going blonde at home became possible in 1956 when Clairol introduced Miss Clairol Hair Color Bath kits.
Copywriter Shirley Polykoff turned the come-on, “Is it true blondes have more fun?”
She immortalized blonde not as a look, but as a psychology.
Before that campaign, 7 percent of American women colored their hair.
“It really meant not ‘Does she?’
but ‘Is she?'”
Blonde was a philosophical Pandora’s box.
The material impact of whether blondes truly have more fun has been studied with seriousness.
It is a commitment and you have to be ready to join the ride.”
“you’re able to’t miss me.”
You don’t even remember what color they may have started with.
You notice them more."
Blonde invites fantasy and myth-making.
It’s no wonder Hollywood has embraced its most extreme versions.
Only 2 percent of people worldwide are naturally blonde.
Blonde invites you to revise the story you tell about yourself in the world.
It is a story of promise and transformation.
But it also makes a promise to everybody it lures.
People won’t be able to look away.
And you might get everything you want.
You’ll certainly get more attention.
Beauty, after all, has a cost.
You decide every day if it’s worth paying and for what.
