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Long gone are the days when content creation used to consume the mind ofMichelle Phan.
Illustration by Bryan Vargas
Her years as afull-time YouTuberwere spent filming, producing, and conceptualizing beauty tutorials and vlogs almost nonstop.
But these days, Phan dreams of decentralization.
In learning more about Bitcoin, she noticed similarities between the cryptocurrency market and the beauty industry.
“The beauty space that I’m a part ofisdecentralized,” explains Phan.
“It’s no longer having this middle person.”
“You’re talking about a generation that actually created the gig economy.”
Bitcoin remains a millennial favorite,even during the COVID-19 pandemic.
Blockchain technology and cryptocurrency offer the opportunity to “really exit the financial inclusion gap,” says Mesidor.
Luxury beauty brands likeParfums Christian Diorare using the technology totrace the authenticity of their productsand prevent counterfeiting.
Millennial enthusiasm for adapting to cryptocurrency and blockchain technology “just makes sense,” says Mesidor.
Adapting to the times back then set the tone for her and other millennials' embrace of crypto.
“Often, we get left behind because of lack of access or information for early adoption.”
One of the barriers to entry for all things crypto is a lack of knowledge.
