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Just saying the words “witch hazel” stings a little bit.

Bottle of skincare with words hey…I missed you.

Ingrid Frahm

For an unassuming flowering shrub, witch hazel has certainly blossomed into a versatile skincare ingredient.

Meet the Experts:

What Is Witch Hazel?

How Is Witch Hazel Used in Skin Care?

Thayers Hydrating Milky Toner white bottle with red cap on white background

Until recently, awitch-hazelproduct was basically just straight-up witch hazel.

There was no mild, medium, or hot option if you will.

But new formulations are far more sophisticated and customizable.

Dickinson’s Brightening Toner + Serum white bottle with orange bottom half and grapefruit design on white background

“Toners with actives added [to them] complement skin-care routines to create problem-based solutions.”

And they can be a great addition to your skin-care lineup as you get older.

“There is a gap in skin care for mature skin,” Dr. Mariwalla explains.

Dickinson’s Hydrating Toner + Serum white bottle with pink bottom half and flower design on white background

“This is where I think witch hazel really shines.

Everyone we spoke with agrees that were still scratching the surface of what can be done with witch hazel.

Toners are just the beginning.

Humphreys Clarifying Cleansing Pads jar with wood pattern lid on white background

So, it seems to be working for several (million) people.

Last summer, Thayers released an ultra-hydrating sister to its facial toner, called theHydrating Milky Toner.

Additionally, the witch hazel pads are a convenient option for the chest or back area.

SKKN By Kim Toner greige bottle on off white background

While these classic brands have been improving upon their centuries-old formulations, new brands are also welcoming witch hazel.

Susanne Kaufmann’s minimalist chicWitch Hazel Bathis a decadent oil that nourishes skin as it soothes irritation.

And just like that, witch hazel has officially lost its sting.

Doré Le Cleanser flat green tube on white background

Susanne Kaufmann

Susanne Kaufmann Witch Hazel Bath

Violet Grey

Read more stories about skin-care trends.

Now watch Jennifer Aniston react to TikTok trends.

Briogeo Blossom + Bloom Ginseng + Biotin Volumizing Spray white bottle with orange accents on white background

Ceremonia Champu de Yucca & Witch Hazel brown bottle with beige label and white pump cap on white background

Susanne Kaufmann Witch Hazel Bath bottle of yellow bath soap with plant in it and white cap on white background