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I never cared about myskin-care routineuntil I started interning at various fashion magazines in college.
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It was 2015, which meant#Skintokand#BeautyTokdidn’t exist yet.
I thought the skin-care market was oversaturated back then.
But I didn’t know what hit me when influencers began toutingproducts on TikTok that go viralovernight.
Not to mention, there are so manycelebrity beauty brandscoming on the scene, too.
At this point, are we just overcomplicating our routines?
“The more you see and hear their ‘testimonials,’ the more you think you need it.
Unrealistic claims lead to unrealistic expectations.”
“All Instagram/YouTube/TikTok skin-care education videos just repackage a few core principles with different dances/ brand names.
Let me prove it,” hetweetedin January.
As people try many different social-media-recommended products at once, over-exfoliation can be an issue.
“AND THAT’S IT.
Let me prove it.His thread, which outlined eight simple rules for creating an effective routine, went viral.
It genuinely does get confusing!
“Julie Brackenbury, a cosmetic nurse tellsAllure.
Especially with the rise of DIY skin-care hacks on TikTok, misleading information can cause skin issues abound.
“Using too many active ingredients at once can irritate our skin by means of how they work.
“I cap the actives at three with most patients, unless they are extremely motivated.
Not only can overcomplicating your skin-care routine cause skin issues, but it can getexpensiveand time-consuming too.
Remember: you donotneed that product.
