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And that is how these liners become April’s One to Watch winner.
We’re not surprised.
Urban Decay has a long history of winningBest of BeautyandReaders' Choice Awardswith its high-impact pigments and bold colorways.
Courtesy of brand
The raison d’etre for this product is to make punchy, graphic eyeliner trends approachable for everyone.
Urban Decay found the solution in those paintbrushes and modeled its own version accordingly.
The brand developed and tested about 10 iterations before landing on The One.
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“Generally, the closer to the ferrule, the more tension, control, and precision given.
That’s why the thing is so damn long in the first place.
If a formula doesn’t appear fully pigmented after one swipe, I’m done.
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If it bleeds, I’m done.
If it takes more than a few seconds to dry down, I’m done.
If it transfers at all after it’s dry, you know what I am?
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I’ve developed an accurate process for testing ink formulas, which I call the shake-and-flick.
So that one baseline can tell me almost everything I need to know about a particular eyeliner.
The shake-and-flick results tell me that these eyeliners are, first and foremost, very pigmented.
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While wearing the look pictured above, my eyes watered like crazy in the cold.
I sweated through rigorous exercise.
I rubbed my eyes all night, and nothing happened.
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The third (and most important) thing my test reveals?
The hype about the built-in grip is real.
These liners are the makeup equivalent of that.
“These pens totally avoid those pitfalls.
I tried Freak first and was pleasantly surprised by how pigmented the formula looked after one swipe.
“I also gave Ozone a shot.
As I drew each stroke, I was pleasantly surprised by how opaque the color was.
The sharp tip was great for thinner lines, addressing details, and correcting tiny mistakes.
I’ve never been so confident with colored liner.
Urban Decay 24/7 Inks Liners fall in the mid-range, at $26.
What it shouldn’t depend on is your skill level.
Theyll be available nationwide on April 1.
